Old Spice – The Man Your Man Could Smell Like
This video serves as a captivating commercial for Old Spice, a men's grooming product, likely a body spray or deodorant. The commercial is ingeniously crafted, beginning with a scene that immediately grabs the viewer's attention: a man in a bathroom, transitioning from a shower scene to a beach setting, all the while holding a can of Old Spice. This choice of settings cleverly plays into the narrative of transformation and adventure that Old Spice wants to associate with its brand.
The dialogue is particularly striking and memorable, starting with the iconic line, "Hello ladies. Look at your man. Now back to me. Now back at your man. Now back to me." This opening serves a dual purpose: it humorously acknowledges the viewer's desires while also setting the stage for a comparison between the average man and the Old Spice man. The script continues to weave this narrative, suggesting that by using Old Spice, any man can embody the allure and appeal of the man on screen. The transition from holding an oyster with tickets to revealing diamonds further emphasizes the theme of transformation and luxury that can be achieved through the product.
The commercial's visual and auditory elements are masterfully synchronized to enhance the product's appeal. The man's confident demeanor and the seamless transitions between scenes (from bathroom to boat to beach) are not just visually stimulating but also suggest a journey of transformation that Old Spice offers to its users. The final touch, "I'm on a horse," accompanied by the product's tagline, "smell like a man, Old Spice," ingeniously wraps up the commercial, leaving a lasting impression of humor, adventure, and masculinity.
From a marketing perspective, this commercial is a triumph. It directly addresses the consumer, making the viewer feel involved and spoken to, which is a powerful technique for engagement. The humor not only makes the ad memorable but also helps in breaking the conventional monotony of product commercials, making Old Spice stand out in a crowded market. Furthermore, by creating an aspirational image that is attainable through their product, Old Spice cleverly positions itself as a brand that can elevate the everyday man to realms of adventure and allure.
In conclusion, this Old Spice commercial is a brilliant example of how to effectively use humor, direct engagement, and a strong narrative to market a product. It speaks directly to the consumer's desires and aspirations, making it not just an ad but a memorable piece of short entertainment that cleverly boosts the product's appeal.
