Skittles – Giraffe
In an imaginative and vibrant commercial by Skittles, viewers are transported to a serene beach setting that quickly transforms into a whimsical world where the impossible becomes possible. The advertisement opens with a picturesque scene of a rainbow arching gracefully over the ocean, setting the tone for a magical experience. As the camera draws closer, the focus shifts to a giraffe, an unexpected yet delightful character, standing on the beach. The giraffe, engaging in the whimsy of the moment, reaches for a bucket full of Skittles candies, symbolizing the brand's invitation to indulge in the fantastical and colorful.
The presence of a person, clad in a yellow shirt and blue overalls, sitting beside the bucket, adds a human element to the narrative, bridging the gap between the viewer and the imaginative world Skittles creates. This individual pours the Skittles onto the sand, not only highlighting the product's vibrant array of colors but also reinforcing the tagline "Taste the rainbow." This act serves as a visual metaphor for the variety of flavors that Skittles offers, inviting consumers to experience a spectrum of tastes just as diverse and colorful as a rainbow.
The commercial's effectiveness lies in its ability to captivate the audience's attention through its use of bright colors, whimsical imagery, and the unexpected juxtaposition of a giraffe on a beach. This not only makes for a memorable viewing experience but also aligns perfectly with the brand's message of embracing fun, creativity, and the joy of tasting something out of the ordinary.
From a marketing perspective, the commercial excels in connecting with the customer by offering an escape into a world where joy and color reign supreme. It cleverly uses the giraffe, an animal known for its height and unique appearance, to symbolize the brand's stand-out quality in a crowded market. The simple yet profound tagline, "Train the rainbow, taste the rainbow," encapsulated in the dialogue, succinctly communicates the essence of the brand—inviting consumers to embark on a flavorful journey that promises delight and surprise.
In conclusion, Skittles' commercial is a masterclass in creative advertising, seamlessly blending imaginative visuals with a clear and engaging message that resonates with consumers. It not only showcases the product in a visually appealing manner but also reinforces the brand's identity as a purveyor of fun and flavor. This commercial stands out as an exemplary case of how to relate to customers and market a product in a way that is both entertaining and memorable.
