Snickers – Mr Bean
In an imaginative fusion of historical drama and modern-day humor, the Snickers commercial takes viewers on a whirlwind journey through a fantasy setting reminiscent of ancient Asia. The ad cleverly utilizes a nighttime village scene, complete with traditional architecture and attire, setting the stage for an epic narrative that cleverly intertwines with the product it aims to promote.
The commercial begins with a sense of urgency and action, as characters dressed in traditional clothing engage in a rooftop chase that is both visually captivating and narratively intriguing. The attention to detail in the costumes and setting not only pays homage to the historical period it seeks to represent but also adds a layer of authenticity to the unfolding drama. This chase, filled with acrobatics and confrontations, culminates in moments of defeat and triumph, encapsulating the essence of classic adventure tales.
Amidst the high-stakes drama, the commercial introduces a humorous twist. Characters, in moments of conflict, are offered Snickers bars, a modern-day solution to their ancient problems. This juxtaposition not only serves as comic relief but also cleverly integrates the product into the narrative. The dialogue, though brief, is impactful, with lines like "Don't use your evil punch, have a Snickers" seamlessly blending the product into the storyline. This approach not only entertains but also reinforces the brand's message in a memorable and engaging manner.
The villain's maniacal laughter in a dark room, juxtaposed with scenes of action and danger, adds depth to the narrative, creating a contrast between the antagonist's amusement and the protagonists' peril. This not only heightens the stakes of the narrative but also emphasizes the transformative power of Snickers in a light-hearted manner. The final scene, featuring a protagonist standing resolute on a rooftop, symbolizes the culmination of the adventure and the triumph over adversity, a metaphor for the satisfaction Snickers promises to its consumers.
The tagline "Get some nuts. Hungry?" cleverly ties back to the product, encapsulating the essence of the commercial. It suggests that Snickers is not just a snack but a catalyst for overcoming challenges, a message that resonates well with the adventurous spirit of the target audience.
From a marketing perspective, this commercial excels in several areas. Firstly, it engages the audience with a compelling narrative that stands out in the cluttered advertising space. The use of a historical or fantasy setting to promote a modern product is both innovative and memorable, ensuring that the brand remains top-of-mind for consumers. Secondly, the integration of humor through the juxtaposition of ancient dilemmas and modern solutions effectively communicates the brand's message in a light-hearted manner, making it more relatable to the audience. Lastly, the commercial's high production value, from the detailed costumes to the dynamic action sequences, reflects positively on the brand, suggesting a commitment to quality that extends to its products.
In conclusion, this Snickers commercial is a masterclass in creative advertising. It skillfully blends historical drama with modern humor to create a memorable and engaging narrative that not only entertains but also effectively communicates the brand's message. Through its innovative approach to storytelling, the commercial resonates with consumers, making Snickers synonymous with overcoming hunger in the most adventurous of ways.
